By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced organization world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B advertising and marketing. We go over exactly how the purchasing trip is currently entirely fragmented and also the manner in which area structure can aid online marketers ret… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other realities about contemporary B2B advertising. We talk about just how the purchasing trip is now totally fragmented and also the manner in which area building can assist online marketers take back control of… Read More